Client: El Charro

Studio: Midnite Oil Creative

Role: Design, Email Marketing

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El Charro is a family-owned Mexican restaurant chain in the Metro Detroit area and home to the infamous Puffy Taco. Over the last 50 years, they have specialized in crafting delicious, authentic Mexican food that has won them Hour Detroit’s Best Mexican Restaurant numerous years!

 

Midnite Oil had crafted an authentic, casual, and fresh brand experience for El Charro that I then maintained through various marketing materials such as posters, emails, menus, and even apparel. Through these pieces, I was able to continue the fun and inviting brand voice they created by applying it to new formats like emails and social media graphics/captions.

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All work done under the direction of Mike Sklarski for Midnite Oil Creative.