Client: Brownie's on the Lake

Studio: Midnite Oil Creative

Role: Art Direction, Design, Illustration, Social Media Management, Content Creation, Email Marketing

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Brownie’s on the Lake is a lakeside seafood restaurant and bar located on the Nautical Mile in St. Clair Shores, Michigan. They offer live entertainment nightly, in addition to stunning views of Lake St. Clair.

Midnite Oil was brought in March 2022 to elevate the brand along with managing their digital marketing presence. After meeting as a team to discuss the feel and style for where the brand was to go — I managed and directed their social media profiles, designed weekly email blasts, created sub brands for promotional campaigns throughout the season, and designed menus.